Have you seen the $400,000 London Olympics 2012 logo yet? It's, erm, interesting! For a while I couldn't figure out what the lurid pink abstract shapes were and assumed they might be different sections of the city split up for reasons I couldn't fathom. Eventually BF pointed out they were numbers - oh right! 2, 0, 1 and 2 - yeah right!!
I'm attempting (somewhat dismally) to ignore the gross mis-use of the large sum of money but the design fails so abysmally partly because it looks as though the over paid designers spent 3 days (weeks?) in an expensive boardroom, filling their bellies with top-end catering, napping in the all expenses paid adjoining boutique hotel and coming up with nothing until the last 10 minutes when they agreed:
"...hmmm, lets come up with a logo that is hip and down with the kids - what do young people like these days? Yes, of course, bright in-your-face colours and a nice 'messed up' graffiti style..." et voila! The 'design' was 'done', someone faxed it to Sir Ken and they all waltzed off for a recuperating holiday in Rio....
Comments from other 'fans' @
Change The London Logo Petition:
“
The goal of the Olympics is to bring people from all nations together, not to damage their retinas before the games actually start” - Marshall Moore, Seoul
“
London is stylish, the logo should be too” - Eliza DeMonte, Pekin
“
That has got to be the worst logo ever produced for any event. There is no way to justify the amount of money spent on that abomination. They should have given the money to charity, any charity. I’m sure they could have put it to better use. If that’s the best they can do then there is something wrong. Even five recycled car tyres painted in the olympic ring colours would have been better, and a damn sight cheaper. Get rid of it!!!” - Stuart Bassett, Leicester
These words also feature regularly in the petition which currently has 48615 signatures - “
psychological test?” “
hideous” “
ugly” “
pre-school” “
waste of £400,000”. Visit
Change The Logo for more info and to
offer your own design.
Here it is:
This experimental site-specific installation illustrates alternative, sustainable ways of harnessing energy that will explore the power of the wind in the city, visualising it as an ephemeral cloud of light. The installation has been custom built, using scaled down wind turbines to generate power, which illuminate hundreds of mounted LEDS, creating firefly-like fields of light, with wind visually interpreted as electronic patterns across the installation.
Jason Bruges says: "Wind to Light' is an experimental piece, an investigation into the viability of wind power. I hope it will prove thought-provoking as well as being an art piece that can be enjoyed by people of all ages".
Despite the highly questionable logo, which is still not growing on me, the London 2012 team are at least aiming for a big sustainable push at the London 2012 Olympics. The 5 main areas of focus are Bio-Diversity / Healthy Living / Inclusion / Waste / Climate Change
